Black + White (not just) Magazine overview

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eBay buyer hot tip (how to pay less in an auction)

I am not going to tell you anything groundbreaking here, buyers have been saving themselves money from day one with this technique. eBay do everything they can to encourage you to pay more for an item, they cash in on the final value fees and PayPal fees. They do this by encouraging you to bid again "incase someone out bids you" or "Item is ending soon, bid more to ensure you win" etc etc......







I am about to tell you the secret, then I will tell you why and how it works. It is a technique known as "sniping", how it works is.... You find an item you want to bid on, decide what the absolute maximum you want to pay for the item is ( this is important and you must stick to it, dicsipline is the key here.), you then wait until the closing seconds of the auction before you bid.



May sound silly but here is why it works...






These are my own observations, I am not a qualified psycologist but even if my reasoning is not quite 100% here the results are the same. People don't have a lot of discipline in general and get carried away with auctions. I believe that the will to win gets people to bid much more than they first intend. They rationalise with themselves why a few dollars more is no big deal. EBay even re-inforces this by their "Congratulations, you won "x"item" emails.... In reality you didn't win anything. You were just the person who was willing to pay the most for that particular item, you could even be a big loser.... many times I have sold items that are freely available for much over RRP.... go figure. Do your research, decide how much the item is worth to you and then bid that! Don't look back... you win the auction, fine. You lose it no big deal.

OK, so we have decided how much we want to pay for an item........ let's say for example, Motor Magazine with a report on the Ford Falcon BA XR6 Turbo. Well you really want this because you bought one of these cars second hand and are really into it, you decide you would be willing to pay $36 to have this magazine, taking into account the postage is $3.10 you go and immediately bid $32.90.... right? Wrong! Remember what I said about peoples competetive nature? Lets look at this situation hypothetically. The auction has seven days and some hours left when you see it, the opening price is $7.99, you bid $32.90..... bidder #2 comes along and bids $8.50, then for some strange reason (this happens all the time) bids again for $11.50. Oh well they think and leave it at that. The next day, bidder #2 is online again and decides to have another crack because they have talked themselves into paying $16.50......... still no good........ another couple of dollars won't hurt, then bids $17.89, they might quit here, they might not. So if there is no more action you are paying $17.89, which you think is OK because you were willing to pay $32.90. Like all sellers we love a bidding war, it ensures we get the maximum price for an item.

Ok, so lets look at the same auction and see how you could save yourself some money. Bidder #2 bids (the opening bidder here) bids their $8.50. They are winning the auction and all is good. You are watching this auction and plan to be online around the end time. Ok so the trick here is to bid in the closing seconds of the auction. This gives bidder #2 no time to think about bidding again! you bid your $32.90 and the item is yours for $8.75! nearly half the price which you would of paid.

Ok. I hope this helps someone out there and remember when you are bidding on one of my auctions . Bid High and Bid early :D

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